SEO is becoming a well known tactic for driving
targeted online traffic. Integrating SEO is one of the MOST
cost-effective search engine marketing methods a company can use to drive more
traffic to its web site and convert more searchers into
customers (Domain info,
2012).
Google and other engines place a high amount of
importance on the keywords that appear in domain names in determining where a
web site shows up in search results. A geo-targeted domain name is just
that – a domain name with a geographic identifier.
Consider Saarah’s blog, a fictional character set
in Papakura. Saarah writes local stories and has cultivated a small following
and a reputation for political quips and insights.
But local people may never realise her blog exists or don't even know what is a blog.
To grab the attention of potential customers in papakura, Saarah needs to use search
engines and promote her presence online, with as many keywords and geographical
references as possible.
Establishing a domain name that relates to your
business is the first step e.g. saarahspapakura.co.nz or papakurablog.co.nz.
Having good onsite content using your location and
subjects will also increase the chances of saarah’s blog appearing in searches
including the words “Papakura” and “Judith Collins” – her exact target
audience!
Ensuring that business and writers alike use this
tool for local internet marketing online will ensure we maximise our online presence
and reach as many potential followers as possible.
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