Tuesday, October 9, 2012

Facebook Story: Virality- what it means for writers


I haven’t been writing long, I only started a couple of years ago. I mean there were those embarrassing attempts at high school, but it’s only recently that I’ve started developing my writing.
Since then writing has become an integral part of my daily routine. I do annual reports, newsletters, brochures, blogs and many other projects that come with being in marketing and communications.
I’ve always taken pride in my work. I mean- I’m no Shakespare, but I make a conscious effort to write stylistically and get to the point. 
I consider writing to be a craft that, while many can do, only few are really good at. It isn’t that average joe couldn’t do a better job- it just takes effort.
Writing is easy; it’s the drafting, rewriting, shaping and redoing that’s hard and takes practice- most people obviously don’t see the point.
The nature of the Internet and the instantaneous “Publish” affect has encouraged greater laziness amongst readers and writers alike.
When did good writing become a pastime? Well it does seem people want nano information, targeted, simple and brief. But as people are doing more scanning and less reading online, good writing has taken a back seat.
These days the internet is flooded with wannabe writers trying to get noticed and stake their claim in an ever growing medium within a seemingly dwindling industry.
But what’s key to getting noticed is insuring that your writing pulls at people’s heartstrings. You have to make them sit up and READ what you have to say. Although the medium may be different, the communication goals and strategies are the still the same.
Good writers need to stick to what they know, and remember that only emotion endures. Write the pieces that you are passionate about and then go and find your audience online. With social media as it is, it’s easy to find niche markets and interests groups who would read your stories and follow your creative journey.
Never underestimate the power of emotion.

Here is a quick video I created about virality for writers.

2 comments:

  1. Kia ora Saraah, I like your page layout, its one that one' can aspire to creating for ones self...
    Great work.

    ReplyDelete
  2. You're definitely not one of those lazy writers Saarah. I think you have done well for only taking up writing two years ago. You're taught us a thing or two - one of them being your Virality vid. It sure is pretty skuxx. I'm envious because I'd love to learn how to put something like together. It's simple, fun and straight to the point, and the main thing is - we get your message. Ka rawe kotiro.

    ReplyDelete